Here are some of the OneKind team’s favourite cosmetic and personal care products. All are certified cruelty-free by Naturewatch Foundation, Cruelty Free International and/or PETA.

We’ve included links to the brand websites in the summaries below. 


Astonish shampoos and hand wash

West Yorkshire based, proud pioneers of animal-friendly cleaning and personal care products, never tested on animals and completely vegan. Even their milk & honey handwash fragrance is representative of the product's smell only, no animal products have been used. Widely available in supermarkets, home improvement stores and High Street shops.

Hand wash, bath soak, shampoo, and conditioners.


Aveda personal care items.

Plant-power holistic beauty for hair, skin, and body. Every product is free of animal-derived ingredients and every aroma that goes into their products is created, developed, and manufactured in-house using natural and naturally derived ingredients. Aveda have been opposed to animal testing since 1978.

Hair and scalp products, skin and body care.

Barefaced Beauty

Barefaced Beauty cosmetics.

Since being founded in 2005, Barefaced Beauty have maintained a passionate dedication to producing a wide range of natural and pure mineral cosmetics. They are committed to provide superior quality products at the best reasonable price, whilst ensuring that they remain safe, free from harmful chemicals, vegan and completely animal friendly.

Makeup. Vegan brushes.


BarryM make-up.

An affordable, high quality, cruelty-free & vegan makeup range that’s loved around the world. Cruelty free since their beginnings in 1982. Became 100% vegan across their entire product range in 2020.

Skincare, makeup, and nail products.

Available online and in Superdrug, Boots, and other major retailers.

Beauty Without Cruelty (BWC)

Beauty Without Cruelty products.

Cruelty free since 1963. The very first brand to develop and market products without animal testing.

BWC use natural, pure ingredients and their products are considered one of the most successful for sensitive skin, being hypoallergenic and fragrance free throughout.

A complete range of hair, skin & body care products plus extensive range of colour cosmetics.

Eden Perfumes

Eden Perfumes products.

Vegan, cruelty-free and affordable fragrances. Top quality fragrances handmade with vegan natural essential oils. Alternative 100% vegan equivalents to your favourite designer perfumes & aftershaves. Handmade in the UK.

Perfumes, after shaves, candles and gift boxes.


Facetheory products.

Facetheory started in 2015 because they wanted to find a better, fairer way of doing skincare - skincare that works, that’s vegan, and that doesn’t cost an arm and a leg. They blend the best of nature and science to transform skin for the better. 

Facial skin care products. Makeup. Sunscreen. Cloths brushes and tools.

Faith in Nature

Faith in Nature products.

Faith in Nature founder Rivka had a passion for harnessing the power of nature, without harming it in the process. One thing led to another, and in 1974 she launched the company selling natural, cruelty-free, vegan skincare and shampoos. All products are minimum 99% natural origin and 100% recycled packaging is used where possible.

Hair care. Hand and body products. Dog shampoo. Household products.

Green People

Green People products.

Green People organic beauty products blend science with nature so that you can care for your skin without compromising your ethics.

Green People offers a complete range of certified organic products for all the family. Their products are packed with up to 99% active natural and organic ingredients to protect, nourish, balance and, most importantly, respect your body.

Body and haircare products. Makeup. Essential Oils. Toothpaste. 


Method personal care products.

Method body and hand wash products are all plant-based, Cruelty Free International approved and come in 100% recycled bottles.

Widely available in supermarkets, home improvement stores and High Street shops.

Body wash and hand wash.

Salt of the Earth

Salt of the Earth deodorants.

An independent, family-owned business which started off as ‘Crystal Spring’. They sell a whole host of natural deodorants and sell all round the UK, Europe, and rest of the world. One of the first companies to offer refillable natural deodorants who now have a massive range of refillable formats including sprays, roll-on's & sticks.

They also offer a range of foaming hand wash made of 100% natural ingredients.

Deodorants. Hand wash.


Treaclemoon personal care products.

Lovely recipes that simply do the best they can for our skin, smile, and the planet! All products are PETA approved, vegan and cruelty-free. All bottles are made up from 100% ‘prevented ocean plastic’.

Shower gels and bath salts, body lotions and scrubs, hand cream.

Available online or in Boots. Tesco, Waitrose and Co-op.

Up Circle

Up Circle face products.

Each product in the Up Circle range sources and rescues by-products from other industries – the food and drink industry in particular. They believe circular/by-product beauty will be the next step and they are proud to be pioneering that movement.

Haircare, perfumes, face skincare.

Supermarket and High St brands (Great for ‘budget’ options)


Co-op personal care options.

Since the 1990s the Co-op has actively campaigned to end animal testing on toiletry and household products.

Co-op offer a range of own-label bath and shower products, deodorants, facial skincare, shampoos, baby and childcare products, dental care, and lots more!

All are approved under the Cruelty Free International Leaping Bunny programme, but some products may contain animal ingredients, so do check that they are vegan.

Lidl UK

Lidl personal care items.

All of Lidl’s own brand (Cien) cosmetic and household products are approved under the Cruelty Free International Leaping Bunny programme. Some products may contain animal ingredients so do check that they are vegan.

Beauty products, hair and body care, handwash, deodorants and fragrance.



All of Sainsbury's own-brand personal care products are approved under the Cruelty Free International Leaping Bunny programme, but some products may contain animal ingredients, so do check that they are vegan.

Make-up, hair and body care, soaps, shaving products.


Superdrug personal care items.

Superdrug own-brand products are Cruelty Free International approved, with over 1000 of those items vegan. (Check label).

Skincare, haircare, shower gels and body wash, toothpaste, sun screen and more.

Check out Naturewatch Foundation and Cruelty Free International shopping guides for more brands.

You can also download the handy Cruelty Cutter app here, but please be aware Cruelty Cutter does not yet report on whether a company is vegan, so you’ll still need to look for the vegan logo on products.