2009 – Advocates for Animals launch OneKind movement

Advocates for Animals launched the groundbreaking new campaign, 'OneKind', which recognised, celebrated and promoted the fact that animals have feelings.

Advocates for Animals intention was to create a movement of people who live an animal-friendly lifestyle as the mainstream, in the same way that green living and recycling or Fairtrade were mainstream lifestyle choices for millions of people.

Celebrity supporters

The launch of the OneKind movement was accompanied by a series of images and advertisements featuring celebrities alongside images of animals and the strapline: ‘We’re not that different’. The celebrities featured were musician Brian May, comedian Johnny Vegas, TV presenter Paul O’Grady, singer and presenter Alesha Dixon and poet Benjamin Zephaniah.

Johnny Vegas and image of bear TV presenter Paul OGrady with dog

Alesha Dixon with image of cat Benjamin Zephaniah with image of leopard

Latest

1 year of Unbound the Greyhound 22-07-24

From our launch outreach event on the streets of Glasgow last June, to the proposed Bill to ban greyhound racing in Scotland securing cross-party support this June, it’s been a year of significant progress.
How we helped animals in June 11-07-24

As always and with the help of our supporters, we will continue working hard to drive positive changes for animals across Scotland and beyond. Please continue reading to find out more about Onekind’s work in June and how you can support our campaigns.
The hunt for vegan shoes 11-07-24

Environmentally friendly alternatives to leather and suede footwear are widely available, both from specialist stores online, and on the High Street where most large retailers stock some non-leather shoes.
86% support Bill to ban greyhound racing 26-06-24

More than 86% of those who responded to the proposed Bill to ban greyhound racing in Scotland have expressed support for the measure.

2024 - Live exports banned in Britain

In May 2024 the Bill to ban live exports from and through Britain passed its final stage in the UK Parliament, meaning the export of cattle, sheep, goats, pigs and horses for slaughter and fattening from Great Britain became illegal.
2023 – Scottish Government announces intention to ban snares

In August 2023 the Scottish Government announced its intention to ban the use of snares in Scotland, following decades of campaigning from OneKind.
2023 - Scottish Government ends the 'sport' of fox hunting

Under the Hunting with Dogs (Scotland) Act 2023, there is now a two-dog limit for flushing wild mammals to guns, effectively putting an end to fox hunting packs.
2021 – mandatory CCTV comes into force for all Scottish slaughterhouses

In July 2021 mandatory CCTV came into force for all Scottish slaughterhouses. While slaughter could never be cruelty-free, it was believed the plans could make a huge difference in protecting animals from illegal violence which animal advocates investigations had revealed.
2021 – UK Government introduce Animal Welfare (Kept Animals) Bill to Parliament

In June 2021 the UK Government introduced the Animal Welfare (Kept Animals) Bill to parliament, which introduced a ban on the live export of farmed animals for fattening or slaughter, from or through Great Britain.
2020 – Scottish Government commit to exploring restorative justice for offenders against animals

The Scottish Government announced it would commission a research project into the value of restorative justice and empathy-based interventions for offenders against animals – something OneKind had been advocating for since 2014.
2020 – Scottish Government announce an effective ban on seal shooting

OneKind campaigned for an end to seal shooting for many years. In 2009, a report was released to highlight the animal welfare concerns of seal shooting along with a campaign video.
2020 – Mountain hares in Scotland given greater protection

The Scottish Parliament voted to recognise mountain hares as a protected species. This would put an end to Scotland’s mass scale killing of the hares.
2017 – OneKind celebrates Scotland’s ban on wild animals in circuses

After years of campaigning by OneKind, Scotland became the first country in the UK to ban the use of wild animals in circuses.
2014 – OneKind joins Wild Animal Welfare Committee

The WAWC is an independent group providing an evidence base for evaluating, monitoring, assessing and improving decisions affecting the welfare of free-living wild animals in the UK.